For the better part of a decade, Dan Bergeron, AKA fauxreel, has been creating subversive, photo-based street works in Canada, Europe, and the United States. Often his projects tackle current social, cultural and political themes, while other works simply re-contextualize the physical spaces he liberates. By wheat pasting images of his subjects in the spaces we all collectively inhabit, his aim is to create work that broad segments of society can identify with, be engaged by, and react to. In addition, Bergeron's images challenge the city's predominant visual culture of advertising, not only in their presence, location and scale, but in their efforts, "to document people that are rarely focused on in mass media." Ultimately Dan wants his work to be inclusive, honest and considerate - asking the questions that everyone is interested in talking about, but not many are willing to raise. His work has been featured in various institutions such as The Royal Ontario Museum and The Art Gallery Of Ontario.